The term “liberal arts” can be both a selling point and a barrier to entry. We wanted William Jewell College (WJC) to embrace the power of critical thinking inherent in a liberal arts education.
We knew it to be true – several of our team members are WJC alumni.
We Got The Message Out
- We rebranded WJC, repositioning it as “The Critical Thinking College.”
- We used powerful, active language: “Unmold Yourself Here,” “Using Our Powers for Good,” “We Live and Learn in Circles, Not Rows.”
- WJC has unique differentiators: a Four-Year Graduation Degree, a double major program, and Oxbridge Honors. We made sure to tell everyone who visited the site.
- We applied our knowledge of IA, UX, and design to create a site that can’t be overlooked.