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Leading With
Impact

Carnegie Mellon University, Heinz College

The Challenge

Heinz College at Carnegie Mellon University is internationally recognized as a top school of Information Systems and Public Policy.

Until our redesign, their web presence struggled to properly market the groundbreaking research, development, and world-class faculty available to students.

Solution

We Gave Students What They Need

  • We focused on specific outcomes, opportunities, and achievements, rather than generalities like student life and campus housing.
  • Our Faculty Finder showcased top-tier professors and staff in an easy-to-use interface.
  • We created a clear distinction between Heinz College‚Äôs site and cmu.edu, to help students focus on programs, applications, and degree requirements.