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Wonders Of Wildlife National Museum & Aquarium

The Challenge

Johnny Morris, Founder/CEO of Bass Pro Shops, opened the Wonders of Wildlife National Museum & Aquarium to entertain, educate, and bring awareness to wildlife conservation.

In preparing for a grand re-opening in Summer 2017, BarkleyREI was tasked with creating a digital experience that was equally dramatic, immersive, and interactive.


We Set Out To

  • Go beyond the mere idea of “best-in-class” and set a new standard for museum websites.
  • Widely promote the museum as more than a regional attraction.
  • Build flexibility into our designs, to allow for future growth and promotion of events and exhibits.


  • 1.4M+

    1.4M+ unique pageviews for Tickets and Memberships since launch
  • #1

    Voted America’s Best Aquarium and Best New Attraction by USA Today
  • 30k+

    30K+ sessions in a single day (on the Grand Re-Opening)