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Joining The
Conversation

UVA Curry School of Education

The Challenge

UVA felt they were missing out on the national conversation about education reform. And with the Curry School of Education and Human Development being the nation’s 16th-ranked school of education, they had a lot to contribute.

We set out to promote Curry’s relevancy, as well as the breadth and impact of their programs.

Solution

Here’s how we spread the word:

  • Promoted Curry’s cutting edge research, insights, and innovative approach to education throughout the revamped site.
  • Simplified the user experience for new students, with a Finder that allowed prospects to explore by Programs or Degrees.
  • Demonstrated the variety of career paths for Curry graduates: K-12, Health & Well-Being, Youth Development, Research, Higher Ed, and Policy.