Completing The
Applicant Cycle
University of Arizona
The Challenge
The University of Arizona wanted a strategy to nurture prospects from application to admission, and ultimately to graduation. That meant two things: getting admitted students to enroll at U of A, and leveraging orientation sessions to remove obstacles and clear the path to a degree.
We managed two separate campaigns, kicking off a new on-campus event called Admitted Students Day, and executing a social strategy to drive students to orientation.
Solution
Our Digital Marketing team did the following:
- Created social ads targeting students early – as they are considering U of A. These ads were tested, monitored, and optimized throughout the six-week campaign, so that prospects received the most effective imagery and messaging.
- Directed students to a landing page, with customized messaging and student video testimonials, encouraging them to take the next step.
- Through Google Analytics, engagement was tracked for specific events, clicks, page scrolling, and even video interaction.
- Communicated highly customized, segmented, messaging to students and parents.
Results
-
14,000
Ad Content Engagements -
70,000+
Prospects and Parents Reached -
18,000+
Landing Page Views