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Completing The
Applicant Cycle

University of Arizona

The Challenge

The University of Arizona wanted a strategy to nurture prospects from application to admission, and ultimately to graduation. That meant two things: getting admitted students to enroll at U of A, and leveraging orientation sessions to remove obstacles and clear the path to a degree.

We managed two separate campaigns, kicking off a new on-campus event called Admitted Students Day, and executing a social strategy to drive students to orientation.


Our Digital Marketing team did the following:

  • Created social ads targeting students early – as they are considering U of A. These ads were tested, monitored, and optimized throughout the six-week campaign, so that prospects received the most effective imagery and messaging.
  • Directed students to a landing page, with customized messaging and student video testimonials, encouraging them to take the next step.
  • Through Google Analytics, engagement was tracked for specific events, clicks, page scrolling, and even video interaction.
  • Communicated highly customized, segmented, messaging to students and parents.


  • 14,000

    Ad Content Engagements
  • 70,000+

    Prospects and Parents Reached
  • 18,000+

    Landing Page Views