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Marketing
to Millenials

University of California Irvine

The Challenge

In Higher Education websites, Admissions is the place to make an impression on prospective students. To appeal to Millennial and Generation Z students, Admissions must be authentic, approachable and relatable.

We needed to do different differently. That’s what UCI does.

Solution

Show. Don’t Tell.

  • We leveraged social media on the site to genuinely capture the vibe of UCI student life. Brand messaging wasn’t going to be enough to counter prospects’ preconceived notions.
  • We made rankings more prominent. That’s right – UCI is the best at a lot of things. If prospective students didn’t know that – well, they do now.
  • We produced video to highlight the unique beauty of the campus – particularly the spectacular Aldrich Park.