In Higher Education websites, Admissions is the place to make an impression on prospective students. To appeal to Millennial and Generation Z students, Admissions must be authentic, approachable and relatable.
We needed to do different differently. That’s what UCI does.
Show. Don’t Tell.
- We leveraged social media on the site to genuinely capture the vibe of UCI student life. Brand messaging wasn’t going to be enough to counter prospects’ preconceived notions.
- We made rankings more prominent. That’s right - UCI is the best at a lot of things. If prospective students didn’t know that - well, they do now.
- We produced video to highlight the unique beauty of the campus - particularly the spectacular Aldrich Park.