Increasing Visits
With A CMS Upgrade
SUNY Plattsburgh
The Challenge
State University of New York – Plattsburgh (SUNY) needed a technology solution to simplify and unify their web properties. Once that was accomplished, they could focus on their content goal –
to convey the opportunities and experiences available to students unfamiliar with the upstate campus.
Solution
We began to put the pieces in place
- We started with the CMS implementation, migrating SUNY to the OmniUpdate platform.
- Our simplified content strategy ensured that every page expresses a style, tone, and voice to appeal to prospects.
- The COPE (create once, publish everywhere) model allowed us to do more with less content: promoting differentiators, ROI, and student life.
