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Increasing Visits
With A CMS Upgrade

SUNY Plattsburgh

The Challenge

State University of New York – Plattsburgh (SUNY) needed a technology solution to simplify and unify their web properties. Once that was accomplished, they could focus on their content goal –

to convey the opportunities and experiences available to students unfamiliar with the upstate campus.

Solution

We began to put the pieces in place

  • We started with the CMS implementation, migrating SUNY to the OmniUpdate platform.
  • Our simplified content strategy ensured that every page expresses a style, tone, and voice to appeal to prospects.
  • The COPE (create once, publish everywhere) model allowed us to do more with less content: promoting differentiators, ROI, and student life.