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Recreating That
On-Campus Feeling

Salisbury University

The Challenge

Salisbury University had an outdated website that did not reflect the school’s on-campus experience. Prestige, thought leadership, school pride – these were all missing.

Our redesigned website would showcase the campus community and academics in a thoughtful and unique way.


To accomplish this goal

  • We met with numerous stakeholders and developed a roadmap for translating campus life into a user experience.
  • To facilitate new content, we created structured templates, a Writing for the Web guide, and a governance plan allowing for numerous content editors.
  • We streamlined the information architecture to feature program content more prominently, and incorporated academic service content throughout the site.