Salisbury University had an outdated website that did not reflect the school’s on-campus experience. Prestige, thought leadership, school pride – these were all missing.
Our redesigned website would showcase the campus community and academics in a thoughtful and unique way.
To accomplish this goal
- We met with numerous stakeholders and developed a roadmap for translating campus life into a user experience.
- To facilitate new content, we created structured templates, a Writing for the Web guide, and a governance plan allowing for numerous content editors.
- We streamlined the information architecture to feature program content more prominently, and incorporated academic service content throughout the site.