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Promoting Med
School In Paradise

Ross University School Of Medicine

The Challenge

Ross University does not have the name-brand recognition of other medical schools. It offers something quite different: a chance to study for a healthcare career while living in the Caribbean, and a 94% placement rate in residency programs.

It sounded too good to be true – so we went to see for ourselves.

Solution

Here’s How We Promoted The School

  • We focused on outcomes: a top-notch curriculum that leads to residency programs in the US and Canada.
  • We balanced the appeal of the location, with the legitimacy of the academic programs.
  • We made it easy to virtually tour the campus, or to schedule a visit. And once prospects see the school, we knew they would want to apply.