
Promoting Med
School In Paradise
Ross University School Of Medicine
The Challenge
Ross University does not have the name-brand recognition of other medical schools. It offers something quite different: a chance to study for a healthcare career while living in the Caribbean, and a 94% placement rate in residency programs.
It sounded too good to be true – so we went to see for ourselves.
Solution
Here’s How We Promoted The School
- We focused on outcomes: a top-notch curriculum that leads to residency programs in the US and Canada.
- We balanced the appeal of the location, with the legitimacy of the academic programs.
- We made it easy to virtually tour the campus, or to schedule a visit. And once prospects see the school, we knew they would want to apply.





