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Redefining
State Tourism

Explore Minnesota

The Challenge

For an agency located in Pittsburgh, PA, BarkleyREI sure loves the state of Minnesota. Over a ten-year engagement, we have worked closely with our partners at Explore Minnesota Tourism on a wide-ranging digital presence.

Our efforts have produced a measurable increase in visitors to the state, as well as the corresponding revenue for the State tourism industry.

Solution

Our commitment to Minnesota includes:

  • Regularly refreshed front-end design that showcases Minnesota attractions and travel experiences
  • Back-end applications for State staff and local business owners to manage the full lifecycle of travel planning
  • Detailed Travel Ideas that provide first-person recommendations to visitors planning a trip to the State